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Voice Call Self-Service Reporting via Google Sheets

Mar

2025

Ongoing

Problem / Purpose

SSRS and Tableau reporting created a bottleneck, as most employees lacked the access or skills to work directly with Snowflake data. One manager responsible for phone queue oversight had to manually download call data from the phone system and analyze it in Excel—a process that took several hours each time and delayed timely insights.

Solution

Created a self-service voice call reporting tool using Coefficient and Google Sheets. Built cleaned and aggregated Snowflake layers from raw Amazon Connect call data using DBT and Dagster. Scheduled data syncs to Google Sheets and built a tabular + dashboard view to replace manual reporting. Logged process insights and limitations for future self-service data product development.

Key Achievements / Impact

Replaced multi-hour manual Excel-based call reporting with a scheduled, self-updating dashboard accessible to business users. Proved the viability of Coefficient-based reporting, paving the way for wider adoption of self-service data tools.

Key Technologies / Tools Used

Snowflake, DBT, Dagster, Coefficient, Salesforce, Amazon Connect, Data Product Design, Google Sheets

Role

Data Scientist (self-initiated)

ProService Hawaii

Email

laura.mcd.mitchell

@gmail.com

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© 2025 By Laura Mitchell.
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