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Sales Operations & Pricing Resource Hub

Dec

2017

Problem / Purpose

The Sales Operations Team frequently submitted incomplete or inaccurate health insurance quote requests, causing delays, compliance risks, and sales friction. Meanwhile, the Pricing Team lacked a centralized system for storing SOPs, reference files, and institutional knowledge, leading to inconsistent practices and onboarding challenges.

Solution

Took initiative to build an internal website that served both teams: for Sales Ops, it included step-by-step submission checklists, annotated examples of good and bad collateral, and visual guides to improve accuracy; for the Pricing Team, it centralized SOPs, reference materials, and documented rare edge-case scenarios to reduce tribal knowledge and ensure consistency.

Key Achievements / Impact

Submission accuracy improved from 50–60% to 83% in the first month, and stabilized at 95–99%. Enabled faster, more compliant sales cycles. Greatly reduced Pricing Team’s onboarding time and improved consistency by consolidating scattered procedures and institutional knowledge into a single source of truth.

Key Technologies / Tools Used

Google Sites, Visual Documentation, Process Improvement, Training Material Development, Operational Knowledge Management, Sales Operations Enablement

Role

Manager, Insurance and Profitability (self-initiated)

ProService Hawaii

Email

laura.mcd.mitchell

@gmail.com

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